Customer Relationship Management (CRM) applications have been developed to allow companies to perform the difficult task of managing relationships with their customers. The information collected by a company’s various departments allow the company to tailor its operations and products to match what it knows about the customer, its habits and needs, and to provide personalised service no matter the activity the client is engaged in (sales, marketing or support) using all communication channels (personal contacts, the Internet, call centers, kiosks, ATMs, etc.). Tetra PRO is a key player in the Albanian market, offering CRM solutions that cover the needs of businesses engaged in different activities. The solutions are based on own products or on international platforms that are tailored to meet the specific needs of each and every company. Additional services include design, implementation and support for the solution.